The Online English Market is one of the most volatile and accessible markets across the globe. From simple implementations at local levels to global initiatives in teaching and learning, the opportunities to recruit students and generate business are expansive and profitable.
Online learning is widely accessible and can cater to students in a variety of time zones as well as fitting around personal schedules with much more ease than a traditional classroom-based experience. With an estimated 2 billion English learners anticipated in 2020, the market for these students is a huge opportunity not only to increase student numbers and organizational reputation but also to drive businesses forward in the e-learning market.
The attractive opportunities offered by online learning include administrative relief, flexible development, and continuous feedback. These benefits allow for greater concentration on course content and a more organic approach to course development. Rather than waiting for feedback at the end of modules or semesters, tweaks can be made immediately and uploaded documents can be changed instantly for the benefit of current and future students, rather than the antiquated system of taking feedback at the end of a course and altering content for the next intake.
Moreover, the move away from traditional classroom courses adds credibility to any organization – in much the same way Netflix recognized the move from mail-order DVDs to digital streaming, so too must education providers recognize the direction of the market and adapt accordingly. With younger generations becoming increasingly tech-savvy, it is hard to argue that added credibility and a demonstration of competence in the digital world could be a bad thing.
Driving up data and statistics is another important consideration for ESL schools in such a competitive market. In Europe alone, 167 million citizens were under the age of 30 in 2016, giving exact numbers for future student intakes (and similar data can be found for all countries). This, in turn, reminds us of the tech-focused upbringing of these ‘digital natives’ and leads to one natural conclusion. In order to attract learners, increase school sizes and step out into the international community, it is imperative to plan ahead and consider the needs of future students.
The Online English Market deserves to be taken seriously because it shows serious results. The data is clear and the track records of many big players in the field demonstrate positive growth, increased business and global recognition. With many organizations already taking advantage of supply and demand in this sector, there is truly no better time to embrace, develop and improve access to online English learning.